Meta Ads
Meta Ads (Facebook and Instagram) are chosen for their unparalleled ability to target specific audiences based on demographics, interests, and behaviors, reaching over 2 billion users. They offer cost-effective, highly measurable, and diverse ad formats—including video, carousel, and Reels—to boost brand awareness, drive website conversions, and generate leads.
Performance Marketing
Performance marketing is a results-driven digital strategy where advertisers pay only for specific, measurable actions like clicks, leads, or sales, rather than for ad impressions, focusing on direct ROI through channels like PPC, affiliate marketing, and social media ads. It leverages real-time data and AI for optimization, allowing businesses to track spending closely and maximize marketing investment by paying partners (publishers, influencers) only when goals are met.
Leads Campaign
A leads campaign is a targeted marketing initiative designed to attract, capture, and convert potential customers by gathering contact information or gauging interest in products/services. Key strategies include using LinkedIn Lead Gen Forms for high-conversion rates, Meta (Facebook/Instagram) Instant Forms for volume, and offering free trials or consultations.